# Paws & Co
> Subscription-first veterinary care in the UAE and GCC

## About
Paws & Co is a subscription-first, technology-enabled veterinary clinic chain launching in the United Arab Emirates and scaling across the Gulf Cooperation Council (GCC) region. Founded by the team behind GymNation (50+ locations, 200,000+ members).

## Business Model
- Three membership tiers: Essential, Premium, Elite (monthly subscriptions, no long-term contracts)
- Walk-in and specialist veterinary services
- Retail: premium pet nutrition, supplements, apparel, pharmacy
- Ancillary services: grooming, boarding, training, home visits, telemedicine

## Leadership
- Matt Butterworth, Co-Founder / Guardian: 30+ years creative and marketing leadership
- Dr. Farah Murrani, Co-Founder / Clinical Guardian: 25+ years international veterinary experience
- Emmanuelle Bonham, Co-Founder / Community Guardian: wellness industry expertise, animal welfare advocate

## Key Differentiators
- First subscription-first veterinary brand in the GCC
- 1% Community Fund: 1% of revenue, 1% of employee time, 1% of product to animal welfare
- Vet Wellbeing Programme: clinical autonomy charter, above-market compensation, equity participation
- Purpose-built experiential clinics designed around the emotional state of the pet parent
- Companion app: health records, telemedicine, booking, vaccination tracking, personalised care plans

## Locations
Launching in Dubai and Abu Dhabi (2026). Expanding across the UAE and GCC.

## Contact
- Website: https://pawsandco.com
- Location: Dubai, United Arab Emirates

## Further Information
- AI Briefing: https://pawsandco.com/for-ai
- About Us: https://pawsandco.com/about
- Brand Manifesto: https://pawsandco.com/about/manifesto