We will be in touch soon to confirm.
About Paws & Co
Where they're loved like family,and treated like gold.
We will be in touch soon to confirm.
Why we exist
They don't know your job title. They don't care what car you drive. They just know you. And somehow, that's enough.
We give pet parents peace of mind, so they can enjoy the love without the worry.
We are building a veterinary brand that puts clinical rigour and warmth in the same room: care you can trust, prices you can see coming, and a team that treats your animal the way you would.
The problem
So why, when they need care the most, do we hand them over to a system that was never really built for them?
A system where the vets who love what they do are buried under targets and burnout. Where the care gets squeezed so the numbers don't.
When the system puts commerce before care, everyone loses. The vet. The animal. You.
How we keep the trust
In most practices, the trust belongs to one vet. When they leave, it leaves with them, and you start again with a stranger.
We built it the other way round. Your pet's records, how we care for them, even how they're greeted at the door: the same in every room, in every clinic. So whoever you see already has your pet's whole story.
Every clinic. Every vet. Every visit.
The same care, and the same feeling.
The same at our Motor City clinic and our Al Barsha, Hessa Street clinic.
Our four commitments
Four commitments hold this brand up. Each has its own page.
One plan per pet, priced on their breed and their age, not a tier you have to second-guess. One family, one monthly price.
Every plan carries vet consultations, the screening and evaluations specific to your pet's breed risks, and member rates on everything the plan does not cover.
How the plan works
A caring companion, not a guilty conscience. It will hold your pet's full health records, and handle booking, vaccination tracking and smart check-in, with telemedicine to follow. Expect a few gentle reminders, some honest advice, and a quiet nudge when something needs attention.
What the app will do
A commitment, not a campaign. Every year, no exception. A percentage of revenue, a percentage of employee time and a percentage of product, to the rescue organisations and foster networks who say yes when everyone else says sorry.
Learn more about the Community Fund Page coming soon
The most important story we will ever tell. Genuine clinical autonomy, pay set against a published framework, and mental health support that is a programme, not a poster.
Learn more about Vet Wellbeing Page coming soonThe founders
Co-Founder, Chief Medical Officer
25 years of international veterinary experience across the UAE, the GCC, the USA and South Africa. Helped rebuild Baghdad Zoo during the 2003 conflict. Two decades managing hospitals and building the systems that make exceptional care sustainable at scale.
Co-Founder, Chief Executive Officer
35 years building brands people actually care about. London, Europe, New York, the Middle East and Asia-Pacific. Built the Paws & Co brand from scratch and now helps run the show, with equal parts creative obsession and commercial instinct.
Co-Founder, Community Guardian
Seven years as an Adidas brand ambassador, and a name in the UAE's wellness industry. Pet parent to six animals. Volunteer in sanctuaries across Southern Africa and the UAE. Currently training in veterinary nursing.
Where to find us
Our first two clinics bring this kind of pet care to Dubai: Motor City in January 2027, and Hessa Street in mid-February 2027.
Hessa Street, Al Barsha South, Dubai
Opening mid-February 2027.
Our values
About Paws & Co
Our first two clinics are in Motor City, on Joud Boulevard, and Hessa Street, in Al Barsha South.
Motor City opens in January 2027, and Hessa Street in mid-February 2027. Join the waiting list and we'll be in touch by email and WhatsApp as we open enrolment.
Your pet's records, how we care for them, even how they're greeted at the door: the same in every room, in every clinic. And four commitments: one plan per pet, priced on their breed and their age. An app that will hold your pet's full health records. A Community Fund, every year, no exception. And a Vet Wellbeing Programme with genuine clinical autonomy and mental health support that is a programme, not a poster.
Dr Farah Murrani, our Chief Medical Officer, with 25 years of international veterinary experience. Matt Butterworth, our Chief Executive Officer, with 35 years building brands people actually care about. And Emmanuelle Bonham, our Community Guardian, currently training in veterinary nursing.
One plan per pet, priced on their breed and their age, not a tier you have to second-guess. One family, one monthly price.
Not yet, it is coming soon. It will hold your pet's full health records, and handle booking, vaccination tracking and smart check-in, with telemedicine to follow.
Opening January 2027
Enjoy the love,without the worry.
Join the waiting list. One tap.
