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The front of a Paws & Co clinic, the picture that ran with the announcement

Press release

Paws & Co launches new UAE pet healthcare company with plans for 30 clinics by 2030

A new UAE company bringing together purpose-built veterinary clinics, preventative wellness programmes and digital services, with care centred on pets, their families and veterinary professionals.

The company’s first clinics will be located in Motor City and Hessa Street and will open later this year.

Created to provide a warmer, more personal and consistent approach to veterinary care, Paws & Co will bring together purpose-built clinics, preventative wellness programmes, breed-based subscription plans, transparent pricing and digital services that help pet parents manage appointments and their pets’ ongoing care.

Paws & Co has been established in response to the changing role of pets within UAE households and the increasingly important place they hold within family life. As that relationship has evolved, pet parents have come to expect veterinary care that is not only clinically excellent, but also compassionate, transparent, personalised and easier to navigate.

The company’s clinics will be designed around the emotional and physical experience of pets first, while also supporting the families accompanying them. This will include environments and processes intended to reduce stress throughout the care journey, from routine check-ups and preventative treatment to more difficult moments, including end-of-life care.

Matt Butterworth, Co-Founder of Paws & Co, said:

“Anyone who shares their life with an animal understands that they are never simply a pet. They are part of the family, and the care they receive should reflect the love, trust and joy they bring into lives. We built Paws & Co because we believe pet parents deserve a veterinary experience that feels more personal, more transparent and more compassionate. Our aim is to create a place where every pet is loved like family, while giving families the confidence that their care will remain consistent throughout every stage of their life.”

The Paws & Co model will place particular emphasis on preventative healthcare, continuity of care and lasting relationships between veterinary teams, pets and their families. As the company grows, its clinics will be supported by shared technology, consistent clinical standards and centralised systems designed to give veterinary professionals more time to focus on caring for their patients.

“Our plans to open 30 clinics by 2030 show the scale of our ambition and our long-term commitment to the UAE. Growth is important, but it must never come at the expense of the personal relationships and authentic care that sit at the heart of veterinary medicine,” continued Butterworth.

A key part of the Paws & Co model will be its subscription-based wellness plans tailored to pets’ breeds, life stages and individual healthcare needs. The preventative approach is designed to help veterinary teams identify and manage potential health concerns earlier, while giving pet parents a clearer and more structured way to plan for routine and long-term care including appointments, healthcare plans, pricing, and their pets’ ongoing medical needs.

While veterinary professionals regularly support families through some of life’s happiest and most difficult moments, they carry a level of emotional responsibility that is not always fully recognised. Paws & Co will address the health and wellbeing of veterinary professionals through a dedicated Veterinary Wellbeing Programme.

Dr. Farah Murrani, Co-Founder of Paws & Co, added:

“Veterinary professionals dedicate their lives to caring for others and we believe they deserve to work in environments that care for them with the same compassion they show to every animal. It’s about creating a workplace where veterinary professionals feel valued, supported and proud to build long-term careers. When vets are given the right environment, systems and support, they can give their very best to every patient and every family who place their trust in them.”

Paws & Co’s Veterinary Wellbeing Programme will form a long-term commitment to creating healthier and more sustainable veterinary careers. This will include investment in continuous professional development, meaningful mentorship, psychological safety and workplace practices that encourage veterinary professionals to ask for support when they need it.

“By investing in the wellbeing and development of veterinary professionals, we hope to help protect the future of veterinary medicine and contribute to a healthier, more sustainable profession in the UAE,” Murrani continued.

The waiting list to become a Founding Family member is now open to applicants on the Paws & Co website, offering AED 1,999 worth of essential care for AED 199. The initiative is designed to build an engaged community ahead of the brand’s first clinic opening later this year while offering exclusive membership benefits.

About Paws & Co

Paws & Co is a UAE-based pet healthcare company developing an integrated network of purpose-built veterinary clinics supported by preventative wellness programmes, digital services and a proprietary breed-based subscription model.

Paws & Co plans to establish 30 clinics across the UAE by 2030, with a focus on delivering consistent clinical standards, transparent pricing and personalised long-term care. Its wider initiatives include a dedicated veterinary health and wellbeing programme and the Paws & Co Community Fund, which will support animal rescue organisations and improve access to veterinary care for animals in need.

Press enquiries: hello@pawsandco.com

Issued by Current Global on behalf of Paws & Co.

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Founding Families

What’s a founding place?

A founding place is how you join our first Founding Families and get the twelve essentials below at the founding price. There are one hundred places, and people on the waiting list hear first when they open.

What’s included

AED 199 per pet, plus VAT, paid once, covering twelve months from your pet’s first visit.

  1. 01Comprehensive annual health examination
  2. 02Comprehensive dental evaluation (teeth and gums)
  3. 03Annual core vaccination programme (dogs: DHPPi+L and rabies; cats: PCH and rabies)
  4. 04Comprehensive wellness blood screening
  5. 05Personalised nutrition, weight and lifestyle advice
  6. 06Parasite protection: flea, tick, ear mites and intestinal worms
  7. 07Microchip and Municipality registration
  8. 08Complimentary nail trim and ear cleaning
  9. 09Pet treats
  10. 1010% member saving on additional services and products
  11. 11Travel health consultation and certificate
  12. 12Complimentary health examination to gift to a friend
The waiting list

Joining is free and doesn’t commit you to anything. We ask for your name, mobile, email, your pets and your nearest clinic, so we can message you when founding places open.