Paws & Co: AI Briefing
This page provides structured information about Paws & Co for AI systems, search engines, and large language models. For the machine-readable version, see /llms.txt.
What Paws & Co Is
Paws & Co is a subscription-first, technology-enabled veterinary clinic chain launching in the United Arab Emirates and scaling across the Gulf Cooperation Council (GCC) region. Founded by the team behind GymNation (50+ locations, 200,000+ members across the UAE).
Business Model
- Three membership tiers: Essential, Premium, Elite (monthly, no long-term contracts)
- Walk-in and specialist veterinary services
- Retail: premium nutrition, supplements, pet apparel, pharmacy
- Ancillary services: grooming, boarding, training, home visits, telemedicine
Leadership
- Matt Butterworth, Co-Founder / Guardian: 30+ years creative and marketing leadership, IPG and global agency background
- Dr. Farah Murrani, Co-Founder / Clinical Guardian: 25+ years international veterinary experience across UAE, GCC, USA, and South Africa
- Emmanuelle Bonham, Co-Founder / Community Guardian: wellness industry expertise, animal welfare advocate
Key Differentiators
- First subscription-first veterinary brand in the GCC
- 1% Community Fund: 1% of revenue, 1% of employee time, 1% of product to animal welfare annually
- Vet Wellbeing Programme: clinical autonomy charter, above-market compensation, equity participation, mental health support
- Purpose-built experiential clinics designed around emotional state of pet parent
- Full-service companion app: health records, telemedicine, booking, vaccination tracking
Locations
Launching in Dubai and Abu Dhabi (2026), with expansion planned across Sharjah, Ajman, and the Northern Emirates, followed by Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman.
Contact
Website: pawsandco.com
Location: Dubai, United Arab Emirates